REALFEEL™ TECHNOLOGY

The extremely realistic appearance of Patina Design Floors’ Stone Plastic Composite flooring is something we’re very proud of.

We are able to mimic the appearance and texture of beautiful natural wood and stone due to our innovative, cutting-edge REALFEEL™ EIR (Embossed-in-Register) technology, providing unparalleled realism and natural beauty that makes your flooring stand out.

Enjoy the classic allure of hardwood, timeless marble and travertine, and top quality stone and slate for a fraction of the cost.

Every plank’s unique, three-dimensional wood grain surface makes Patina Design is the best choice for your home or business. You’ve got to feel it to believe it.

WHAT IS REALFEEL™ EIR EMBOSSED IN REGISTER?

If you run your hand over the flooring, you’ll notice something remarkable. You feel fine indentations that match the underlying photograph of a wood plank, similar to the grain of a plank cut from a tree. The embossing that creates the indentations must align perfectly with the image of the wood or stone in order to achieve this extremely realistic 3-dimensional appearance. This precise alignment is known as embossed-in-register (EIR). The embossed physical grain of the wear layer is married to the image film.

Why does it matter if the minute indentations in the flooring duplicate the original wood or stone? It creates a level of realism that can’t be achieved in any other way. It looks and feels right. The perfect match between the embossing and photograph also results in depth of color similar to the natural material. At Patina Design, we believe our customers should expect nothing less from high quality Stone Plastic Composite flooring.

Flooring manufactured with random or no embossing never looks natural. If you’ve ever seen a cheap print of a famous painting, you may have noticed that the print was embossed to simulate brush strokes, but the brush stroke embossing didn’t match the artist’s real brush strokes. You can tell the print is simply a poorly done copy of the real painting.

Patina Design Floors’ Stone Plastic Composite flooring is not only classically beautiful, but easy to maintain, environmentally friendly, 100% waterproof, pet-proof, and warrantied for wear. You’ll enjoy your gorgeous REALFEEL™ flooring for years to come.

STONE PLASTIC COMPOSITE

DIMENSIONALLY STABLE AND RESILIENT

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